British Workers Featured in Major New Boeing Advertising Campaign
- Employees from Boeing’s U.K. workforce will appear in newspapers, online and on billboards around the country
London, July 4, 2016 - Boeing [NYSE: BA] today launched a new national advertising campaign in the United Kingdom with a novel approach – to feature the employees behind the products and services rather than aircraft or organisations.
The objective of the campaign is to showcase the intimate long-term partnership that the company enjoys with the U.K., delivering economic prosperity, growth and jobs.
Through the eyes of three Boeing employees - Lucy Brown based in Gosport, Hampshire, Richard Pillans based in Odiham, also Hampshire, and Neil Walker based in Frimley, Surrey – Boeing’s investment to build a stronger U.K. is identified.
“People in the U.K. may know the name Boeing but they may not be aware of the depth, breadth and value to the country of our 80-year partnership with the U.K. that continues to grow,” said Sir Michael Arthur, president, Boeing Europe and managing director, Boeing U.K. and Ireland. “Our employees in the U.K. can tell our story very well. Lucy, Richard and Neil volunteered to show what they do to support our customers and grow the U.K. economy.”
Boeing has more than doubled its British workforce in just five years to more than 2,000 people. In addition, Boeing has also doubled its annual purchases from British suppliers over the same period to £1.8 billion ($2.65 billion), which supports 12,700 high-tech, high-value jobs, according to independent analysis by Oxford Economics. The value that Boeing contributes to the U.K. economy is summarised at www.boeing.co.uk/value. The U.K. is Boeing’s largest source of supply in Europe and third globally after the United States and Japan, with approximately half of Boeing’s European employees based in Britain.
David Pitchforth, vice president and managing director of Boeing Defence U.K. said “The Government has set out a clear requirement to deliver capability to the Ministry of Defence as well as economic prosperity for the U.K. through defence procurement. As we work with them to continue and grow our market-leading support to the Armed Forces, we have dedicated company resources for this campaign to explain how defence expenditure with Boeing delivers ongoing enhanced economic benefits to this country.”
More information on the advertising, including comments from and videos of Lucy, Richard and Neil, can be found at www.boeing.co.uk/prosperity.